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Belgian TV’s Guerrilla Advertising

Published by on 14/05/13

Belgian TV channel TNT‘s motto is ‘We Know Drama’ and for the launch of their high definition channel they went all out! Guerrilla advertising, much like guerrilla warfare, takes targets by surprise, is usually completely out the blue and somewhere unexpected.

By being unpredictable you are able to leave a lasting impression by ambushing your audience and making them get caught up in and become a part of the advert themselves, whether it’s a huge flash mob, or as simple as sitting on a chocolate bar shaped bench!

TNT’s latest efforts begin in a quiet town, with a big red button under a sign that reads “Push To Add Drama”, watch the video to see the drama that follows!

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