Yesterday, from Social Media giant Facebook’s California Headquarters, Instagram CEO Kevin Systrom announced the launch of Instagram’s video-sharing update to iOS & Android apps, placing the Facebook owned company in direct competition with Twitter owned app Vine.
Vine allows users to take, upload and share a 6 second video (or several instalments) which is then looped over and over. Instagram 4.0.0 is very much the same as before: A popular photo sharing app where filters can be applied, with an additional video sharing tool which allows up to 15 seconds of video and 13 specially created video filters. 9 seconds more than Vine.
Vine was bought by Twitter for $30m and launched as a new app in January where users had to build a follower base from 0, whereas Instagram had been a popular app, with an estimated 130 million users, before Facebook bought it for $1bn in April last year, a huge benefit over the already trailing Vine.
It’ll be interesting to see how Vine responds to Instagram’s latest update so that the original video sharing app isn’t left behind!