Today saw significant progress on the road to UEFA EURO 2016 with the unveiling of the logo, branding and identity by UEFA President Michael Platini and President of the French Football Federation Noel Le Graet in Paris’s luxuriously appropriate Pavillon Cambon Capucines.
Created by the Portuguese agency behind the UEFA EURO 2012 logo, Brandia, the 2016 tournament’s logo is centred around the iconic Henri Delaunay Cup, it includes flowing lines, hexagonal shapes symbolising the patches on a football, a bold colour scheme of red, blue & white and design that echoes the theme of ‘Celebrating the art of football’.
Together it aims to combine the creativity that defines French culture with the beauty of the sport, representing different art movements including Avant Garde, Art Deco, and Art Brut.
The tournament, founded in 1960, is to be hosted in France in 2016 with the colour scheme of the logo reflecting that. 1080 days, a lot more preparation and we will see UEFA EURO 2016 kick off in France!