• Branding
  • Strategy
  • Print

Popcorn designed this VIP box staging the L.12.12 Lacoste collection essentials, to be gifted to an exclusive list of UK head buyers. The mission was to deliver a stand out showcase infused with the Lacoste legendary elegance and minimalism. Opening perfectly flat to invite social media photo sharing, the box tells the story of the Lacoste Polo shirt and the L.12.12 collection. Screen printing on Piqué pattern inspired stock was applied for a vibrant finish, alongside a number of technical hand-made box making details.