Margo & Plum
Physical to Virtual
Margo & Plum already had a thriving physical store, our task was to take what they were doing and bring it all online. Starting from the branding we created a full visual identity and strategy including key messaging and tone of voice, our key objective was to bring the Margo & Plum ‘Ethos’ online. This was achieved by identifying what makes Margo & Plum different from their competitors and ‘bottling’ this process so that we could replicate their success online.